Business plans are all too often carried around in the heads of the founder or principals even among companies with 10-20 years of operating history.

When companies/organizations want to grow, improve profitability, etc., it is wise to reduce everything into writing to secure funding, mobilize employees, and achieve the greater efficiencies and effectiveness necessary to operate like the "big boys". Upon request, and usually as an offshoot to strategic planning, business development, or similar facilitations, we are asked to prepare a business plan. With input from the client for all the related sections (some in writing, some through fact finding), a business plan can be prepared that includes the following.

Key Areas:

Company Overview

• Legal Business Description
• Management Team
• Strategic Alliances

Product Strategy

• Products and Copyrights
• Features, Benefits, and Customer ROI
• Product Positioning/Industry Trend

Marketing Plan

• Competitive Environment
• Geographic Area and Market Description
• Target Customers
• Opportunities and Competitive Advantages

Sales Plan

• Customers and Prospects Critical to Success
• Division of Sales Responsibilities
• Sales Goals and Measurements

Operations

• Premises
• Hours of Operation
• Equipment
• Staffing

Financial Plan

• Assumptions
• Income Statements
• Break-even Analysis
• Balance Sheet
• Capital Requirements
• Exit/Pay back Strategy Succession

Business Controls

• Accounting System
• Quality Control
• Capacity
• Critical Success Factors & Growth Risk